By Ingrid Jeacle

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Oliver Houston, a spokesman for the Shareholders United pressure group, which backed the protests, is reported as saying: United’s team are famous for their policy that the best form of defence is attack, and that goes for the supporters too. This is not an ordinary company he is dealing with; this is people’s lives. We will not sit back and allow this to happen and I’ve no doubt we will see extreme public demonstrations, not only in Manchester but in Florida too (Taylor, 2004). Supporters took their protests to the MU ground, Old Trafford, where two supporters were ejected when they tried to unveil a huge banner, “United Not for Sale”, in front of the directors’ box.

So to be deemed willing to be held accountable for our actions is one way of achieving this (Douglas, 1994). In Western culture, individuals construct a sense of themselves as accountable (Sinclair, 1995, p. 220). , 2005; Pallot, 2003). Yet while we are all “enmeshed in an elaborating web of accountability” – it remains elusive (Sinclair, 1995). Merleau-Ponty would argue that when we “don’t have a word for it,” it is not because language is inadequate, but that the thought is not fully formed; it is incomplete (Marcoulatas, 2001).

It resulted in 28 fatalities including the death of eight players. The consequent rallying and rebuilding of the team engendered great warmth of feeling towards the club as it encapsulated a particular post war zeitgeist. MU has since had many iconic players including Eric Cantona, David Beckham and the most charismatic of all, George Best. MU has grown to become one of the biggest, and arguably the most famous, football clubs in the world[16] with a brand image which crosses borders and continents.

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Accounting and Popular Culture by Ingrid Jeacle


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